One of the most important and fastest-growing roles in the digital industry is the role of User Experience writer (UX) as the discipline of content strategy has been largely defined with new lanes emerging. It has become an essential part of design teams at big companies like Google, Facebook, Booking.com, and more. As these digital products become a part of our daily lives, users are seeking out a more natural and fluid experience as websites and apps become more complex. That’s how UX writing has come to life.
So what is UX writing?
UX Writing is web writing with a user oriented approach that aims to provide an optimized user experience and to facilitate the user's interaction with the website/application. Its goal is to guide users in their journey with the product as it helps users understand how to use and interact with software products, including desktop and mobile apps, games, and other experiences like voice interactions (Google Home devices, or car interfaces).
What are they responsible for :
They are responsible for the copy users interact with while
using a product like : - Buttons
- Error messages
- Onboarding sequences
- Form fields
- Loading screen messages
The importance of UX writing ?
UX writers help users interact with a product or service in a fluid way without complications. They present critical information to users through copy and microcopy at specific moments to improve the experience. They also help with the brand identity as they project a specific brand voice that gives the product character.
UX writer vs Copywriter
The roles of UX writers and copywriters are always getting mixed up for their similarities but they are indeed two different roles with unique skills and strengths. A user experience (UX) writer creates copy for apps, websites, and other digital products that help users navigate the product and influence them to take action. This only works effectively when that copy has been designed, and tested as part of the UX process. UX writers are essentially product designers who are part of the product design team and help create the website, app, or feature from the outset. Whereas ; a copywriter is a sales-oriented writer that writes to market and promote a business’s service or product. The written content from copywriters helps the reader to take any action in the support of business sales. This writing focuses on increasing sales and relies on market research data and formulas to come up with creative content that achieves targeted goals. But these two roles are complementary to each other and make better results when you balance the needs for users and businesses at the same time. The design industry needs UX writers who excel at anticipating what words are needed and when to put them as the need for these writers is only increasing with the deeper integration of technology in our daily lives,